Juan Antonio Zufiria

Juan Antonio Zufiria is the General Manager of Global Technology Services for IBM Europe since January 2013.

Before he was the General Manager of IBM Spain, Portugal, Greece and Israel.

Juan Antonio joined IBM in 1987 when he was hired as a researcher in the Department of Mathematical Sciences at the company’s Thomas Watson Research Center in New York. Since then, he has held several local and international responsibilities, including Manager of AIX Products in Spain, Executive Assistant to the President of IBM EMEA, and Vice President of Business Processes, Technology and Controls at IBM Global Services Europe, Middle East and Africa. From 2000 to 2006, Mr. Zufiria headed up IBM’s service business in Spain and Portugal, a position that was expanded to include Greece, Turkey and Israel from 2005 on.

He holds different responsibilities in several business associations, foundations and institutions. Among them, he is president of Club Excelencia en Gestión, one the main Spanish association devoted to promote competitiveness and excellence on business management; president of the Asociación para el Desarrollo de la Ingeniería del Conocimiento (Association for the Development of Knowledge Engineering); member of the Professional Council of ESADE Business School; member of the Business Leadership Forum of Instituto de Empresa Business School; and member of the High Consultative Council of the Instituto de la Ingeniería de España (Engineering Institute of Spain).

In 2011 he was appointed honorary member of the Royal Academy of Engineering of Spain.

Juan Antonio, who is married and has two children, holds a PhD in Aeronautical Engineering from the Polytechnic University of Madrid and a PhD in Applied Mathematics from the California Institute of Technology, where he also served as faculty. He also holds an MBA from the London School of Economics. 


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Bruce Martin, Founder - Ginger Juice: Social Media for Tourism
Bruce Martin, Founder - Ginger Juice: Social Media for Tourism
ENTER is a superb conference to attend. It provides a valuable link between tourism academia and the tourism industry.  The conference covers a wide range of interesting and relevant topics from the global online travel sector.  The IFITT community is very supportive and I have gained great insight from meeting people at events. I am very much looking forward to being part of ENTER2015.

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