Swiss eTourism Day

 Wednesday, 4 February 2015


Swiss eTourism Day : Best Practices and Challenges in eMarketing

Organized by the Swiss chapter of the  International Federation for Information Technology and Travel & Tourism (IFITT), the Swiss eTourism Day will be held during the 22nd annual ENTER Conference in Lugano (February 4, 2015). The conference offers a unique forum for participants from the industry, the academic world, governments, and other organisations. It is the place to actively discuss, share experiences and learn about best practices and difficulties in online marketing among Swiss tourism players/stakeholders  

Keynote speakers from Switzerland Tourism, SBB Swiss Railways, Swiss International Airlines, Swisscom, Zermatt Tourism, Union fribourgeoise du Tourisme and Ticino Tourism will present the  state-of-the-art in eMarketing in tourism.

Mr. Victor Schleger, Head Business Intelligence/BigData Services at SWISSCOM, will present the latest development of the mobile data applied to tourism and transportation.

Moreover, the opportunity to exchange views and discuss online marketing issues with your peers will be given during the afternoon workshops.




Testimonials
John Fotis, Lecturer - Leeds Metropolitan University
John Fotis, Lecturer - Leeds Metropolitan University

ENTER is the top event worldwide in the area of Information Technology in Tourism. It is exactly where one can find state of the art academic research but also industry knowledge and insights on trends and innovative applications that are driving change in Tourism. What I like most about ENTER  was the plurality of the themes presented, but also the ideal mix of perspectives between the academia and the industry.

Partners
  • Lugano
  • webatelier
  • etoa
  • Travel Technology initiative
  • Think Tank
  • ETC
  • PATA
  • Nelios
  • MailUp
  • netcomm suisse
  • Ginger Juice
  • InRoute
  • CICtourGUNE

Speakers
  • Jukka Pekka photo
  • Topolewski photo
  • Kelly McGuire photo
  • Jean-Luc Boulin photo
  • Tomasz Janowski photo
  • Juan Antonio Zufiria photo
  • Victor Schlegel photo