Swiss eTourism Day : Best Practices and Challenges in eMarketing
Organized by the Swiss chapter of the International Federation for Information Technology and Travel & Tourism (IFITT), the Swiss eTourism Day will be held during the 22nd annual ENTER Conference in Lugano (February 4, 2015). The conference offers a unique forum for participants from the industry, the academic world, governments, and other organisations. It is the place to actively discuss, share experiences and learn about best practices and difficulties in online marketing among Swiss tourism players/stakeholders
Keynote speakers from Switzerland Tourism, SBB Swiss Railways, Swiss International Airlines, Swisscom, Zermatt Tourism, Union fribourgeoise du Tourisme and Ticino Tourism will present the state-of-the-art in eMarketing in tourism.
Mr. Victor Schleger, Head Business Intelligence/BigData Services at SWISSCOM, will present the latest development of the mobile data applied to tourism and transportation.
Moreover, the opportunity to exchange views and discuss online marketing issues with your peers will be given during the afternoon workshops.
This leading e-tourism conference combines state-of-the art knowledge from ICT industries, tourism destinations, travel branches and research disciplines, such as computer sciences, management and economics. ENTER provides a range of deep insights for industry people, researchers and PhD students into latest e-tourism trends, application areas of ICTs in tourism and related research gaps and methodologies.