Swiss eTourism Day : Best Practices and Challenges in eMarketing
Organized by the Swiss chapter of the International Federation for Information Technology and Travel & Tourism (IFITT), the Swiss eTourism Day will be held during the 22nd annual ENTER Conference in Lugano (February 4, 2015). The conference offers a unique forum for participants from the industry, the academic world, governments, and other organisations. It is the place to actively discuss, share experiences and learn about best practices and difficulties in online marketing among Swiss tourism players/stakeholders
Keynote speakers from Switzerland Tourism, SBB Swiss Railways, Swiss International Airlines, Swisscom, Zermatt Tourism, Union fribourgeoise du Tourisme and Ticino Tourism will present the state-of-the-art in eMarketing in tourism.
Mr. Victor Schleger, Head Business Intelligence/BigData Services at SWISSCOM, will present the latest development of the mobile data applied to tourism and transportation.
Moreover, the opportunity to exchange views and discuss online marketing issues with your peers will be given during the afternoon workshops.
The IFITT community is growing worldwide and this is a sign of good health and liveliness. The presentations at ENTER gave me useful insights on current advances in academic research as well as in industry and destination practices. Good food for thought and inspiration for future projects! The interaction between academia, industry and public organizations is the strength of the conference and the aspect I appreciated more. ENTER is the ideal gate to the tourism and IT world for students and a good opportunity for industry and destination practitioners who want to stay tuned on innovative strategic solutions and applications for their activities. The organization of thematic workshops bringing together research papers and industry case studies could be the added value of ENTER.